05Managed service
A website buyers, search engines and AI assistants can all understand.
We do three things for your website. We create or recreate it around what your buyers search for. We optimize it for search engines, answer engines and AI assistants, known as SEO, AEO and GEO. Then we keep it growing with posts, customer stories and data pages, so every form on it feeds your inbound leads.
ForTeams whose outreach works but whose website gives a prospect nothing to check · Firms that want to show up when buyers ask search engines and AI assistants · Founders with a site that has not changed since it launched
01What you get
What we deliver
Creation or recreation
A structure built around what buyers search for, one page per question, fast on phones, with old links redirected so what you earned in search carries over.
Search optimization (SEO)
Titles, structured data and sitemaps, with Google Search Console and Bing Webmaster Tools set up on your own accounts.
Answer engine optimization (AEO)
Pages that open with a clear answer, question-shaped headings and FAQs that answer engines can quote.
Generative engine optimization (GEO)
An llms.txt file and a clean markdown copy of every page, so AI assistants can read you and describe you the same way everywhere.
Measurement and domain setup
Every form tracked, consent handled, AI referrals counted, one canonical address, and SPF, DKIM and DMARC so your mail reaches the inbox.
Managing and enriching
Updates and fixes, free while you are a client. Enriching adds blog posts and customer stories with a source behind every claim, data pages from public records, and a monthly note on which pages brought leads.
02How it works
How it works, step by step
- 01
AuditWeek 1
We review your site, your search data and how forms and bookings reach you today.
- 02
PlanWeeks 1 to 2
A page list tied to what buyers search for, with the fixes in order of impact.
- 03
BuildWeeks 2 to 6
We create, recreate or optimize the site on your own accounts, and you approve it before it goes live.
- 04
GrowMonthly
New posts, stories and data pages each month, if you pick enriching.
03Pricing
What it costs
Every part has public Starter, Growth and Scale prices on the managed service page. Beyond Scale is custom.
| Creation or recreation | From $1,500, one-timeStarter, up to 5 pages. |
|---|---|
| Optimization | From $200, one-timeStarter, up to 5 pages. |
| Managing | Free while you are a client$50 a month if you leave. |
| Enriching | From $400 a monthStarter, 2 pieces a month. |
- The site, the domain, the code and the search accounts are yours.
- Pick any of the four parts on their own.
04Limits
What we will not do
- Nothing goes live on your site before you approve it.
- No claim on your site without a source behind it.
- We don't buy links, reviews or traffic.
- We don't promise rankings. We report leads and what brought them.
05FAQ
Questions buyers ask
What is the difference between SEO, AEO and GEO?
Search engine optimization (SEO) helps you rank in search results. Answer engine optimization (AEO) helps your page become the quoted answer. Generative engine optimization (GEO) helps AI assistants such as ChatGPT read your site and describe you correctly. The same clear pages serve all three.
Do we need a new website, or can you improve the one we have?
Often the existing site can be improved. We start with an audit and tell you which it is. Optimization and managing are sold separately from a rebuild, so you only pay for a new site if you need one.
Who owns the website?
You do. The site, the domain, the code and the search accounts all stay in your name.
How does the website connect to the rest of the system?
Market analysis decides which pages to write, content sends readers to them, and every form on the site feeds inbound, which qualifies each lead and routes it to the right person.
Next step