Journal

Field notes on outbound that converts.

Practical guides on how modern B2B outbound actually works, from finding the right accounts to landing in the inbox and booking meetings. Written by the people who build these systems.

TopicsSignal-based outbound · Cold email infrastructure and deliverability · Turning your TAM into a target list · Agency vs in-house economics · Go-to-market strategy

01Coming soon

In production

The first articles are being written. Here is what is on the way.

  1. 01

    Signal-Based Outbound: The Complete Guide

    What buying signals are, how they beat static lists, and how to build a signal-based motion.

  2. 02

    Cold Email Agency vs In-House: The Real Cost Math

    The fully-loaded numbers on building an SDR function versus partnering with an agency.

  3. 03

    How to Vet a Lead-Gen Agency

    The honest checklist: domain ownership, warmup history, and reply-rate visibility.

  4. 04

    Do AI SDRs Actually Work?

    A straight look at where AI sales agents help, and where the hype breaks down.

  5. 05

    Cold Email Infrastructure and Deliverability

    Domains, inboxes, SPF/DKIM/DMARC, and warmup after the 2024 and 2025 sender rules.

  6. 06

    Turning Your TAM Into an Outbound Target List

    Why a market of 50,000 companies is often fewer than 5,000 usable accounts.

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