01Managed service
Know where to sell first, who you are up against, and where the openings are.
We count your addressable market, split it into segments you can reach, and rank them by deal value, reachability, available data and competition. We map who already sells to each segment and spot the openings they leave. The work ends in a short list of actions with owners and dates.
ForFounders choosing which market to enter next · Sales leaders who need to know where reps should spend the quarter · Funds and advisors testing an investment or service thesis against a real universe
01What you get
What we deliver
A counted market map
The total addressable market (TAM) as a list, not an estimate: how many companies fit, where they are, and which source each count comes from.
Segments ranked on four tests
Each segment scored on what one won deal is worth, whether buyers can be reached by phone or email, whether public sources show why they would buy now, and how strong the competition is.
A first read on competitors
Who already sells to each segment. The full competitor landscape is an add-on: what each one charges, how they have moved and what they leave out.
Opportunity spotting
The openings worth acting on: segments no one serves well, events in the public record that create demand, and buyers the incumbents ignore.
An ideal customer profile (ICP)
The roles, company types and buying signals that define a qualified target, written so a rep or a list builder can apply it.
Actions with dates
The segments to start with, the first lists to build, the channels to use and the kill rule for each test.
Channel analysis, as an add-on
Where your buyers gather and what they look for there: events, online groups and how to reach them, so you can plan around it.
Tracking, as an add-on
We keep watching your markets and competitors each month and tell you what changed.
02How it works
How it works, step by step
- 01
BriefDay 1
You tell us what you sell, what a won deal is worth and who has bought before.
- 02
Map and countWeek 1
We pull the universe from registries, licence boards, industry datasets and licensed databases, and count it by segment.
- 03
Score and compareWeek 1
Each segment is scored on the four tests and checked against search demand and the vendors already in it.
- 04
Spot and decideWeek 2
A review call where we walk through the openings, agree the segments to test first, the kill rule for each, and the dates.
03Proof
What we can show today
We ran this method on our own business first
We scored 44 seller types on value, phone reachability, public data and competition, and picked three to test: contractor capital, E-Rate and waterworks. They are live as our public works plays.
Public works & infrastructureA low-search segment is not a dead segment
14 of the 44 seller types showed zero or near-zero searches for leads. Waterworks was one of them, and still scored among the highest on value and fit. For segments like that, the channel is outbound, not search.
Waterworks play
04Pricing
What it costs
Every part has public Starter, Growth and Scale prices on the managed service page. Beyond Scale is custom.
| Market analysis, managed | $750, one-timeCovers all your markets. |
|---|---|
| Competitor landscape | $500, one-timeOptional add-on. |
| Channel analysis | $300, one-timeOptional add-on. |
| Market and competitor tracking | $500 a monthOptional add-on. |
| Or own it as agents | One-time implementationThe same work, built as agents for your company on your own accounts. Optional monthly care plan; running costs shown before you buy. See Build your agent team. |
- You keep the market map, the scores and the source list.
- Prefer to run it yourself? Each part is also sold as an agent you buy and own, built for your company.
05Limits
What we will not do
- No market size we can't trace: every count links to the list or dataset behind it.
- No 80-page deck. The output is a map, a ranking, the openings and an action list.
- We don't recommend a segment we couldn't build a sourced target list for.
06FAQ
Questions buyers ask
How do I find the best market segment for my B2B service?
Score each candidate segment on four things: what one won deal is worth to you, whether buyers can be reached by phone or email, whether public sources show when they are about to buy, and how many vendors already sell to them. Start with the segment that scores high on all four, and set a kill rule before you test it.
What does a competitive analysis include?
For each segment: who already sells to it, what they charge where it is public, how buyers find them (search, referrals, outbound, marketplaces) and what they leave out. The gaps are where the openings usually are.
What is the difference between TAM and an ICP?
The total addressable market (TAM) is every company that could buy from you. The ideal customer profile (ICP) is the subset you should actually pursue: the roles, company types and signals that predict a deal. We build the TAM as a counted list, then apply the ICP to it.
How long does a market analysis take?
The map and the segment scores take about a week. The review call where we agree the first tests and their dates follows in week 2.
Can I run market analysis myself instead of buying it as a service?
Yes. The same work is sold as an agent built for your company that runs on your own accounts. You pay a one-time implementation fee, an optional care plan, and the running costs, all shown before you buy.
Next step